Caroline Weaver didn't exactly have a plan when she opened a pencil shop in Manhattan. What she felt certain about was that she knows more about pencils, and cares more about pencils, than almost anyone else. And that's what helped her make her mark with CW Pencil Enterprise.   This episode is sponsored by Wine Access. Start listening to their great podcast Wine Access Unfiltered at wineaccess.com/podcast . Or subscribe wherever you listen to podcasts. This episode is also sponsored by TheraOne. Now through November 1st TheraOne is offering listeners a buy one, get one free for all TheraOne products. Just visit Theragun.com/passion . This episode is also sponsored by Netsuite. Visit NetSuite.com/passion for a free product tour. This episode is also sponsored by BackCountry. Go to Backcountry.com/passion and enter code PASSION to get 15% off your first full-priced purchase.  This episode is also sponsored by Athletic Greens. Visit Athleticgreens.com/passion and you’ll receive up to a year’s supply of Liquid Vitamin D for free with your first purchase. The Passion Economy has a newsletter! Go to passioneconomy.com to sign up - for free!