The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome Allan Schoenberg, who is celebrating 3 years as Chief Communications Officer at Vinson & Elkins, to the CMO Series Podcast to discuss his unique career journey, and the pivotal role communications plays in today’s firms. Allan and Will discuss: Allan’s career journey to his current role as Chief Communications Officer at Vinson & Elkins  The work dynamic he has with the Chief Business Development Officer and Chief Innovation Officer and the key to working together successfully How the role of Communications in law firms is evolving, and how the landscape has changed The key projects Allan wanted to get started on when he joined the firm How to demonstrate the value you're bringing through Communications to the managing partners and wider firm The greatest achievements in the role so far Advice for Communications professionals working within law firms