Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand that resonates and reflects a firm’s long-term strategic direction. Today, Will Eke has the pleasure of speaking with Noni Garratt-Wall, Head of Marketing at Charles Russell Speechlys, about her journey through the rebranding process as she joins the CMO Series Podcast. Will and Noni discuss:  The reasons behind the rebrand and how the  process began The importance of timing and the impact on the success of the project The key starting points of the rebrand, and the core messages that were essential to the new brand narrative and positioning The main challenges or roadblocks along the journey How to get buy-in from the partnership and manage the feedback process  How to launch the brand internally and embed it across the firm Advice for any legal marketers embarking on a rebrand