Remember those phases I talked about, 2 episodes ago? Well, sometimes they lead to making some tough - and even surprising - decisions. Hit play to get the unfiltered story. CONNECT WITH ME Instagram: @iamkatelizabeth LinkedIn: Kat Elizabeth YouTube: KatElizabeth Website: magneticbrand.co Email: [email protected]

What makes us magnetic as humans is NOT the same thing as what makes us magnetic as "brands" -- although you can't have one without the other! It's time for an overdue episode on what magnetism even is and how we can create it... and spoiler alert: It's created from 2 different sources. Hit play if you want to understand: Why personal brands need 2 different kinds of magnetismWhat happens if you only have 1 of themPractical ways to make 1% improvements to your own magnetismThe key to...

There is a LOT to this whole personal branding thing if you're serious about establishing yourself as a thought leader and building a brand that's authentic, magnetic and unforgettable. For this reason, it's easy to get overwhelmed and feel like you need to do it all at once – only making things MORE challenging and slowing down your progress. In my years of building my own brand and working with countless clients, I've come to see that there are 5 distinct phases of this process. And...

Are you building your personal brand from the outside in, or the inside out? It matters -- big time. In this episode you'll figure out how you're currently approaching it as well as... Why 97% of people are building from the outside inThe long-term consequences of this outside in approachThe major ways outside in vs inside brand strategy differHow the 4 pillars of The Magnetic Brand Blueprint tie into thisSome practical steps to immediately switch up your approachWanna put all of this into...

It's time to kick off our mini series on Magnetic Personal Branding Foundations and there was no other place to start except with the heart of it all: The Magnetic Brand Blueprint -- my framework that breaks down the 4 non-negotiable, universal and timeless pillars for building a magnetic personal brand. In this episode I'll walk you through each of the pillars... → Individuality → Authenticity → Credibility → Longevity ...and share my observations on where so many people are struggling,...

It's been 14 months since I revealed the evolution of my brand from "The Personal Branding Project" to "Magnetic Brand Co - and despite my radio silence, a LOT has been going on behind the scenes. So to kick off a new season, this epic, unfiltered update will give you the scoop on: → Why I've been so quiet since the rebrand (and why I intentionally didn't produce much content - or repurpose old content - during my downtime) → The big picture changes to my framework - The Magnetic Brand...

If you've ever felt like you should be "further ahead" than what you are now... That you shouldn't be making these kind of mistakes at "this part of the journey"... And you wish you could just get your ish together already... ...This episode's for you. Our 4th and final guest on this mini series is Christina Louise, a personal branding photographer and visual branding mentor who started her business way back in 2007. While I'm sure you'll be inspired by what she's doing today, what's more...

Wanna know a secret? You're not the only one experiencing self-doubt on a regular basis 🤫 Crazy, right??  But seriously. The reason why I, today's guest Morgan Potter, and so many other people out there are on a mission to help our clients help find the confidence to show up authentically online is because we understand the struggle... intimately. Morgan is also someone who happens to come across as extremely confident, outgoing and bubbly online - so this is extra proof that you never...

There's a lot more to getting paid for your brilliance than simply being brilliant at something. At least, that's what most of us figure out pretty quickly when diving into the world of self-employment. And in today's ep - part 2 of this mini series - you're going to meet someone who experienced so many relatable struggles, from blocks around showing up authentically and showing her "real" self to figuring out how to communicate what it is she does in a way that's simple and resonates with...

We're kicking off this 4 part mini series on real life biz owners and their journeys to becoming magnetic with a killer episode featuring the gorgeous Krista Marie – business coach, photographer and host of the She Calls Her Shots Podcast. Krista worked with me for 6 months and in that time, completely transformed her business from the inside out - literally. From shifting her mindset to redesigning her offers, increasing her pricing and rebranding. Between the relatability of Krista's...

As usual, coming to you with a message I wish I could share with my past self as it would have saved her hundreds of hours of work, tens of thousands of dollars and countless hours of self-doubt. And if you have EVER found yourself... ⇢  Signing up to a platform you hate ⇢  Creating content that feels inauthentic ⇢  Basing your strategy on what's typically done ⇢  Pushing yourself to work when you feel like crap ⇢ Trying to get things "right" ⇢ Not launching the thing/hitting publish for...

Stuck is a word I hear/read a LOT in my role. It's the #1 reason my clients originally looked for a coach -- they couldn't seem to move forward. But in this episode we're unpacking some of the root causes of stuckness including some that could be self-inflicted... and in turn, avoidable! So if you want to know: - The 3 most damaging kinds of self-sabotage that create stuckness - Some of the ways they show up in your brand-building journey - The deeper, underlying causes of these 3...

I'm alive! And so is the podcast -- although we've both evolved since I was last on the airwaves ;) Just a quick update for you to share a little about what in the world kept me away for so long, a hint of what's to come, and probably a few other tangents while I'm at it. You know, for old time's sake. Get my new course, Simply Magnetic for free here: https://magneticbrand.co/simply-magnetic CONNECT WITH ME Instagram: @iamkatelizabeth LinkedIn: Kat Elizabeth YouTube: KatElizabeth Website:...

Ready for another dose of tough love? Today we're diving into why perfect strategies + step-by-step plans are rarely the solution if you're not taking consistent (or any!) action... and what you need instead. Plus →  the good news for perfectionists → why my YouTube channel was technically a failure → and why I won't do a session with you to nail your elevator pitch Buckle up -- and get ready to take imperfect action. THE KNOW LIKE TRUST CHALLENGE aka the butt-kick you've been waiting...

Wondering what goes into a rebrand, how much it costs, how to approach it and when it's time for you to think about your own? Good news! I'm breaking my own rebrand down in plenty of detail for you in this episode, in particular: → how I knew I was ready to do this → a quick recap of how I created my brand 1.0 → the phases of my rebrand → what I outsourced vs what I DIYed → how much I spent on each element Plus sharing some real talk with you if you're thinking about rebranding (or...

There's only one thing that will GUARANTEE you'll never achieve the results you want in your brand: You never taking action. In fact, you're more likely to achieve success with NO strategy but constant action than the perfect strategy and inconsistent or no action. So today's episode is dedicated to ensuring you take then action that will then unlock your ability to turn your vision into a reality. Enjoy! NEED MORE HELP TO GET YOUR BUTT INTO GEAR? My brand new program, Unbridled...

Messaging. The thing we know we need to pay more attention to, but at the same time fills us with dread. "I'm not a copywriter!" "I'm no good with words!" "I just don't know how to explain the value of what I do!" If that sounds like you, know you're not alone. Brand messaging is TRICKY - it spins my clients out more than anything. Even the ones who help THEIR clients with messaging & copywriting! And in this episode I'm not only going to explain why it hurts our brains so much, I'm...

While everyone's timeline and growth trajectory looks different, the fact is that to reach the "pinnacle" of your brand-building journey (phase 5!) there are steps we just can't skip. And even though challenges, obstacles and the occasional "what am I doing with my life?!" are inevitable... I'm here to provide more than just some encouragement to keep going. So in this episode I'm going to break down:   → the 5 phases of any magnetic brand journey + how to know which one you're at → what it...

I get it: it's easy to fall into the "I just need to land a couple more clients" trap. But I've learnt the hard way that not all clients are created equal. And while it seems like some extra cash will solve all your problems... nightmare clients can create a whole lot more of them. (Problems - not money!!) So in this episode I'm breaking down: → Why you *should* care about who you work with → How certain things you're doing could be attracting the wrong people → 5 way to ensure you're...

Yep, I'm about to undergo a rebrand which means things are about to change 'round these parts. And I'm not just talking about the logo and colours. This rebrand is the result of a huge year of internal growth in 2021 and in turn, "outgrowing" the brand you see right now. So in this episode I'm giving you the full scoop about... → Why I'm rebranding when my clients love my brand as it is → What the rebrand is going to involve → A sneak peak at how my inside out approach to the strategy →...

If you're on a mission to make an impact but feel like it's impossible under your following grows... or want to find a way to become a thought leader in your space but feel like an imposter as long as your audience is so small... this episode is for you. With help from my special guest, Makeda Andrews, we're about to deliver some truth bombs about what influence is all about, what leadership actually means, and how to start making an impact today - even if you have an audience of 1 and team...

Sick of spinning your wheels, working your butt off... and not actually seeing results that match the effort you're putting in? This one's for you! Whether you're a freelancer, solopreneur, small biz owner or aspiring thought leader, the 5 strategies I'm sharing in this episode are guaranteed to help you make traction and build momentum over the next 12 months. In fact, even if you run with just ONE of the things I shared, you'll speed up your growth. So grab your notebook and get ready...

It's burnout season - but before we blame all of our exhaustion on the end of the year, I think we'd better first have a chat. Countless conversations with stressed out solopreneurs this year have revealed a pretty interesting pattern to me that I'll be unpacking in this episode. A specific cycle that leads to burnout and may also be the reason you're finding it so hard to stick with your marketing plan consistently (and in turn, aren't seeing the results). So if you've been feeling like...

This year did not play out the way I thought I would. Instead of the year I *hoped* I would have, I got the year I needed... a year that highlighted my weak points, the gaps, the things that were stunting my growth. You may have noticed I spent a lot of the year behind the scenes. This episode will help to shed some light on why that was and what I was doing while I wasn't "showing up". Most importantly, I'm going to share with you what I learned. Both from my own - sometimes painful -...