Georg Ludviksson was once Iceland’s top mathlete and creator of a Tomb-Raider-topping video game. But it took the global financial crisis to help turn his fintech, Meniga, into reality. The company is an innovation partner for some of Europe’s biggest banks, such as Santander and Unicredit, enabling them to provide customers with advanced digital services - everything from personal finance management to carbon insights. And if you want to know how Meniga got its name, make sure you listen to the end, for a musical finale.