Sam Seaton was an eventing champion. She flew around the world with her horse in the hold. But after failing to make the Sydney Olympics team, and realising the demands on her and the horses were not what she wanted, she turned her hand to consulting. A management buyout (MBO) of stochastic forecasting company, eValue followed, before another MBO, this time of open banking platform, Moneyhub, which she bought for £1.