In this episode, we talk with Waleed Shah on how he uses photography to break stereotypes and challenge societal norms, in both his personal and commercial work. In creating work with and about people of other cultures, he acknowledges the importance of cultural sensitivity, and the importance of learning from people who truly understand the culture. Waleed discusses how, in commercial photography, it’s possible to set up a scene specifically to alter perceptions of a particular group of people. He also describes his upfront approach to ethics, and how commercial brands may respond to this.