In this episode, we touch on how to retarget site visitors, remarket “old” content, and create a more efficient landing page to generate more results.

New content campaigns can be tough to nail down, but if you take an analytical approach you can ensure the best likelihood of success.

There are so many channels and tactics that higher ed marketing and admissions teams use in order to generate more traffic, leads, inquiries, applicants, and so on. But what should an outside party audit? What should that audit produce for you? We break it all down on this week’s episode of The Pivot!

Building a 12-month enrollment marketing game plan can be tough, but we break down what to consider when putting it together and how to be sure you won’t overcommit yourself or your team.

Reporting can be incredibly challenging, especially when the software and tools you use are all different platforms that house their own data. On this episode Tony, Jamie, and Shane dive into how you can build a report that has value and will help determine your goals for the upcoming year.

During this episode of The Pivot, we dive into what it looks like to spend that money when some of the classics aren’t working. That’s right, no digital ads and no list buys – where should the money go? Listen to Tony, Jamie, and Shane as they discuss potential best ways to use it!

Tony, Jamie, and Shane dive into ways you can distinguish your institution from your competitors and how these approaches can be carried over into your marketing campaigns. From QR codes, to direct mail, and everything in between, this episode has something for schools of all shapes and sizes.

In this episode of The Pivot, Tony, Jamie, and Shane walk through how they would get started with SEO if they only had a few hours per week. From understanding your rankings to creating content to improve them, this is an episode that’s full of easy-to-implement takeaways.

In the first episode we discussed structuring an event given a few different limitations. Well, this week we’re diving into how to market that event to get the highest show rate possible.

Open house events can be a real challenge, but they don’t need to be…here’s how to think about them differently to get the most from your often limited resources.

The Pivot is a bi-weekly podcast that addresses real-time enrollment marketing challenges and meets them head-on with strategic insights and tactics. Join Tony Fraga, Jamie Gleason, and Shane Kehl to get inspired, build a game plan, and find your next great pivot.