On this episode of #ThePlaybook, Tim Kobe, CEO of Eight Inc. and X Eight Ventures, shares his ideas on: [2:30] Working with Steve Jobs and understanding logic vs intuitiveness [8:29] The importance prototyping “offline” before launching a product or location [11:44] What it means to connect to your customers by “designing human experience” [14:00] How Steve Jobs taught him to focus on people with his design and not profit Tim Kobe, CEO of Eight Inc. and X Eight Ventures, discusses his design work for Apple’s retail stores alongside Steve Jobs, how a focus on customer experience leads to monetary returns, and what it means to be able to successfully adapt your design plans. Learn more about your ad choices. Visit megaphone.fm/adchoices