Episodes
Paul Colligan and Dave Jackson from the School of Podcasting dive into the essential insights for podcasters in 2024. They discuss the evolving landscape of podcasting, including the surprising decrease in active podcasts and why the space isn't as saturated as you might think. The duo also tackles the big question: Is YouTube a friend or foe to podcasters? With its massive reach but questionable dedication to podcasting, they ponder whether YouTube will significantly move the needle in the...
Published 01/23/24
Published 01/23/24
In this episode, we explore seven ways to dominate Podcast Movement 2023 in Denver. We emphasize the value of hallway conversations over sessions, the importance of verifying information, asking specific questions, and understanding the environment. By following these tips, you'll make the most of the event and connect with fellow podcasters. I'm excited to attend Podcast Movement and present about podcasting and YouTube – let me know how you consumed this episode!
Published 08/04/23
On today's episode of the podcast report, we discuss three themes: AI, YouTube, and noise in podcasting. AI will revolutionize cameras and sound quality, YouTube is a major player in the podcasting world, and we address the issue of noise in the industry. Stay tuned for future episodes. Thanks for listening!  
Published 07/18/23
Listen in! 
Published 07/06/23
Podcast Monetization is seldom about the ads. If you're an entrepreneur thinking about Podcasting, here are 5 things to consider.
Published 10/20/21
Despite the excitement about the Facebook Podcast updates for late 2021, they will do nothing to help your Podcast. But, you can leverage what they've done for the sake of your Podcast.  The Medium article about Facebook Consumption - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a?source=friends_link&sk=dadfcda4ad9ba691f450c7b2f036b62d
Published 10/13/21
When you OWN the network, Facebook going doing doesn't matter, YouTube demonetizing you doesn't matter, Spotify running in and out of favor doesn't matter. What matters is what you do with your content, with your network.  Be smart with it P.s., this is MUCH bigger than owning the URL or someone else publishing your feed..   #BeTheNetwork http://ThePodcastReport.com/BeTheNetwork
Published 10/06/21
For the last 17 years, people have been telling me different things that are going to "kill" Podcasting.   They've been wrong.  Apple Private Relay isn't going to kill Podcasting either, and today's Sounds Profitable piece (https://soundsprofitable.com/update/apple-private-relay-for-podcasting) explains why. I'm not worried about that.  I'm worried about those of us who think that good things like Apple Private Relay are going to get in the way of us Podcasting.  Let's Podcast for the...
Published 09/29/21
There is a new thing in Podcasting ... so new, it's getting the name "Podcasting 2.0." There are some very exciting things about it.  In this episode, I chat about the concept of "Value For Value." It's pretty exciting.  Here are some of the links that matter.  I'll update the notes and webpage as/when needed: Podcasting 2.0 - https://www.podchaser.com/podcasts/podcasting-20-1421056 Value For Value Podcasts - https://podcastindex.org/podcast/value4value The Podnews Article -...
Published 09/22/21
You want MORE than downloads from your Podcast - here's why.   Part 8 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at http://HeadsUpTuesday.com 
Published 02/24/21
Yes, it's true, the "show about nothing" has lots to teach us about the best possible kind of Podcast content.   Part 7 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at http://HeadsUpTuesday.com     
Published 10/26/20
A story about an influencer named Martin Luther King Jr. and how his message of a dream needed better audio.  And, part 6 of 8, of our series on the Podcast Partnership Mindset Scorecard.  Grab your Scorecard at http://HeadsUpTuesday.com.
Published 10/10/20
Is a "good heart" and effort enough to make your Podcast successful? Is the old cry of "Podcast your passions and profits will follow" a good idea? In part 5 of this 8 part series on The Podcast Partnership Mindset Scorecard (get yours at http://HeadsUpTuesday.com), Paul examines the conflict of "Effort Versus Strategy." Hint, Strategy Wins. 
Published 09/25/20
The idea of "Who Not How" comes from Dan Sullivan of Strategic Coach who has leveraged that very concept to be part of 11 different Podcasts. We started the first one but love how this smart (do I dare say "Strategic"?) element has made it possible.  It's part 4 of an 8-part series on the Podcast Partnership Mindset Scorecard. If you want to get your copy, grab it at http://HeadsUpTuesday.com. Next episode we'll chat "Effort Versus Strategy."
Published 09/18/20
Technology is here to SERVE me - not vice versa.  If we figure out how to leverage the latest technology to serve our Podcast content (a tech 15+ years old), we'll do even better.  It's part of The Podcast Partnership Mindset Scorecard.  If you'd like a copy, you can grab yours at http://HeadsUpTuesday.com.
Published 08/28/20
Podcast Seasons? I was introduced to the idea by the great Michael Hyatt and it's been a part of our Podcasting strategy pretty much from that day on.  It's the second point in our Strategic Coach inspired Mindset Scorecard - and we're taking 8 episodes to talk about the 8 points.   Want your copy of the Scorecard?  You can grab it at http://HeadsUpTuesday.com
Published 08/21/20
As was promised in the last episode - part 1 of The Mindset Scorecard - our concept of Business Podcast Gold.  If you want to grab your copy of these two documents, grab the Heads Up Tuesday newsletter which will get you access to our grand list of tools - including these two. http://HeadsUpTuesday.com
Published 08/14/20
The Podcast Report is BACK - and no better way to celebrate than a simple (but hour long) catchup with friend of the show - Dave Jackson (School of Podcasting, Libsyn, Building A Better Dave, Podcast Hall of Fame, Profit From Your Podcast ...).
Published 08/07/20
The last piece of your team is the person who makes sure it all "happens." The Operation makes sure the big picture is at play and, yes, is there to make EVERYTHING is done correctly for the bigger picture of your Podcast. This is the final episode in our Team Clarity Matrix. You can grab your free Matrix - and video series at - http://TeamBeforeTech.com.
Published 07/31/19
Once the show is done, it's time to promote your Podcast. The right person for the job will do amazing things. The wrong person will waste your time and money. Understand your Podcast Team better with The Podcast Partnership's Free Team Clarity Matrix. http://teambeforetech.com/
Published 07/27/19
Publishing your Podcast is so much more than clicking a button and filling out forms. Do you know the right 7 questions to ask the team member publishing your Podcast?
Published 07/24/19
Who is going to edit the Podcast is only the first question. What kind of tech will they use? What workflow will they follow? Who owns the projects? What happens if you have to move to another platform? TeamBeforeTech.com
Published 07/22/19
Once you've figured out who is in charge of Strategy/Review, it's time to think about your Talent. It might not be as easy as you thought. Build your Podcast team the smartest way possible with the Team Clarity Matrix (TM) TeamBeforeTech.com
Published 07/19/19
No Podcast is an island. In our 15+ years of Podcasting, we’ve realized that everyone needs a team. The Podcast Partnership Team Clarity Matrix (TM) provides the means to understand your Podcast Team. The first step is Strategy / Review. We cover that in this episode. http://TeamBeforeTech.com
Published 07/17/19