A Marketer's Master Blend w/ Will Campbell
Listen now
Description
Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just talk, Will has proved this cocktail over and over with client's like Lionsgate, NC, Sony, Honda, Google & Facebook. We talk through each part of the mix and dig into how they used this blend to help build Kevin Hart's Laugh Out Loud Network from the bottom up. Will is an awesome guest and I'm sure you'll find this chat as brilliant and inspiring as I did. Follow Will Campbell: LinkedIn: https://www.linkedin.com/in/1willcamp... Instagram: https://www.instagram.com/1willcampbe... Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K
More Episodes
This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the differences between a spokesperson and a brand advocate. Had a blast taking with Ian and...
Published 02/09/24
Published 02/09/24
Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter. The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game movies that don't suck & gettin' cozy on cozy games. Brandon chats it up on all this and...
Published 11/08/23