Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and Best Therapists—a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the impact of AI integration, the importance of adapting strategies to meet changing user behaviors, and the shift towards quality content and ethical practices. She outlines a strategic change toward enhancing therapists' individual reputations and introduces the Experience, Expertise, Authority, and Trust (EEAT) framework as a roadmap for digital presence optimization. Kristie also discusses the significance of resilience in facing marketing challenges and the role of Google ads, SEO, and directories in achieving visibility. Kristie advocates for staying informed, auditing services, and embracing innovative approaches to stay ahead in the dynamic digital marketing realm. Resources Mentioned In This Episode: Use the promo code "GORDON" to get 2 months of Therapy Notes free The Practice of Therapy Collaborative (use code “collab24”) Start Consulting with Gordon The PsychCraft Network The Practice of Therapy Community Instagram Mental Health Templates Mental Health Wear (use code POT24) TherapieSEO Best Therapists Kristie on LinkedIn