Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a mindful approach, he underscores the significance of reconnecting with the empathetic core to foster effective client engagement. Dr. McClenahan champions authenticity and resonance by emphasizing empathy in marketing endeavors and encouraging private practice owners to visualize and connect with clients on a profound level. Tune in as Dr. McClenahan presents a methodical strategy for composing client-centered profile pages, emphasizing understanding clients' desires and obstacles, showcasing the practitioner's ability to help, and concluding with a message of hope to foster empowerment and motivation. Resources Mentioned In This Episode:  Use the promo code "GORDON" to get 2 months of Therapy Notes free Start Consulting with Gordon The PsychCraft Network Mental Health Wear Be A Podcast Guest The Practice of Therapy Community A Therapist's Guide to Digital Marketing Here Counseling