Yves Potvin first created a true soy-based hot dog analog in the 1980s. From there, Yves’ culinary tinkering expanded into plant-based deli slices and until he founded Garden Protein International—a.k.a. Gardein—in 2003, where he created a line of game-changing analogs of beef, chicken, sausage, crab, and fish. Today, Yves is the founder and CEO of Konscious Foods Canada, Inc., makers of some 10 different offerings of sushi, onigiri, and poke analogs that brought the fresh raw seafood experience to vegans, vegetarians, and to consumers sick of the devastation of marine life that’s happening on a global scale.