Cell-based meat—real meat created without involving the animal—is closer to reality than you think. A food technology company in Israel, Ever After Foods, Ltd., has passed the tipping point in overcoming the barrier of scale-up in cell-based meat production. And they’ve done so by shifting the paradigm. Ever After CEO Eyal Rosenthal went into cell-based meat cultivation with recognition that “innovation is needed to drive a production of cultivated meat that is more similar to the traditional meat.” Ever After’s technology eschewed the industry standard and is able to produce a high volume, so-far comparatively low cost product. The company already has proven its methods to be able to drop the cost of production of meat significantly and expects to have the technology refined to market scale in as little as the next year or two.