"Wouldn't it be cool if..."  Usually, those words are uttered by first-time founders. And unfortunately, they usually lead to terrible ideas. It was no different for Plooto. Their first idea sounded cool, but it didn't provide real customer value. Fortunately, Hamed noticed it and pivoted. Not once, but twice. This is the story of how Hamed pivoted from a Bitcoin-based payment service to an Accounts Receivable and Accounts Payable platform for small businesses. If you think you might need to pivot, this is the episode for you.