Every startup has the same competitor: Status Quo. Your customers have done things a certain way for many years. Status Quo might seem awful to you, but it's worked for them. It's entrenched. It's accepted. In many cases, it's loved.  Classically, your product needs to be 10x better to beat Status Quo. But what does that really mean? What is 10x better? And 10x better for who? In this episode, we deep dive into the two ways to win vs. Status Quo: (1) finding the weak spot, and (2) if you can't beat them, join them.