Founders are told to pivot when things aren't working. They're also told to never give up. So how do you know when to push through and when to completely change course? Like most things in 0 to 1, it's more art than science. And unfortunately, most founders can't figure it out until after they experience it themselves. That's why on this episode we spoke with Andrew Tai, the founder and CEO of MotoInsight. MotoInsight was acquired by Autotrader after it grew to tens of millions in revenue. But Motoinsight is the result of a major pivot. It took Andrew 3 years to realize that his initial marketplace solution  was not going to work. We dive deep into the signs he saw that drove him to pivot to enterprise software and how doing so helped him go from 0 to $10M+ in just a few years