Every founder wants to build the next $1B+ company. So it’s normal to get inspired by what companies like Apple, Shopify and Microsoft do. But it’s also a huge mistake.  In this episode, we look at what Shopfiy, Fullscript and Spellbook did to find product-market fit. In many ways, it’s the opposite of what they do now, as big succesful companies.  Big companies are operating in a post-product-market fit world. Pre-product-market fit startups are in a different world entirely.  The same rules don’t apply.