You probably know that you should be creating lead magnets if you want to grow your email list, right? It's the first step in email marketing. But maybe you’re struggling to create lead magnets that resonate with your audience. Or you aren’t sure why your current freebies aren’t converting well? In this episode, I’m diving into seven common mistakes I see business owners making with their lead magnets and how you can avoid them. Tune in now for insights and actionable tips that will help you create better lead magnets.   See the full show notes at toniakendrick.com/14