Why do people have cosmetic surgery, and how do cosmetic surgery advertisements make women feel about themselves and behave towards their partners? I also speak to Dr. Sylvie Borau of the Toulouse Business School about her new research on how sexy advertisements trigger women's competitive urges. Download the MP3 Support me! Support the podcast on Patreon for as little as $1 and get access to the patron-only feed, including bonus podcasts and blogs not available elsewhere. Rate me! Rate, review, or listen in iTunes or in Stitcher. Read the transcript! Why Undergo Cosmetic Surgery? How do sexy swimwear advertisements affect women's competitive urges? Mike Monoghan/Flickr The articles covered in the show: Ashikali, E.-M., Dittmar, H., & Ayers, S. (2017). The impact of cosmetic surgery advertising on Swiss women's body image and attitudes toward cosmetic surgery. Swiss Journal of Psychology, 76(1), 13-21. Read summary Atari, M., Barbaro, N., Sela, Y., Shackelford, T. K., & Chegeni, R. (in press). Consideration of cosmetic surgery as part of women's benefit-provisioning mate retention strategy. Frontiers in Psychology. Read summary Borau, S., & Bonnefon, J.-F. (in press). The imaginary intrasexual competition: Advertisements featuring provocative female models trigger women to engage in indirect aggression. Journal of Business Ethics. Read summary