Welcome to the Purposeful Marketing Podcast, where we ask the big questions to find the big answers so that you can market with purpose. In this episode, we delve into the importance of relationships and how they contribute to growth. Join our hosts, Mary, Aaron, and James, as they welcome a special guest, Mike Grinberg, the co-founder of Proofpoint Marketing and co-host of The Master Marketer Show podcast. Mike is a B2B expert who will share insights on relationship-led growth and explain why relationships truly matter for business. Throughout the episode, we explore various topics related to relationship-led growth. What exactly is relationship-led growth? Can this approach work for SaaS companies? Is building relationships relevant for all businesses? Can you build relationships at scale?  These questions and more will be addressed as we uncover the core function of relationships in driving revenue growth. We also discuss why it's essential to prioritize relationships over revenue. By understanding and connecting with actual people, we can better cater to their needs and emotions, which in turn will build revenue.  Moreover, we challenge the notion that building relationships is unscalable. Discover how relationship-led growth can be effectively scaled and incorporated into your day-to-day marketing activities. You can tune in to this episode of the Purposeful Marketing Podcast and discover the power of relationship-led growth. Take advantage of the opportunity to better understand why building relationships is a game-changer for your business. Mike Grinberg LinkedIn - https://www.linkedin.com/in/mikegrinberg/ Proofpoint Marketing - https://proofpoint.marketing/ The Master Marketer Show - https://open.spotify.com/show/7deKwBz3Oj2Bar62vaT5fo?si=4bb8ac123e5a48ca