In this thought-provoking episode of The Purposeful Marketing Podcast, Aaron, Mary and James put their ethics hat on to delve into the nuanced question of whether individuals should be allowed to monetize their expertise. They explore the ethical considerations, potential benefits, and strategic implications of turning one's knowledge into a revenue stream. The conversation touches on important topics such as non-compete agreements, the inherent value of expertise, and the importance of...

How do you build a career with purpose? In this insightful episode of The Purposeful Marketing Podcast, Aaron and James are joined by Andrew Hill, Marketing Strategist Intern at Gorilla 76, to answer Andrew's questions on how to level up your career in B2B marketing. The hosts draw from their personal experiences and professional journeys. The conversation emphasizes the importance of asking the right questions, building trust, and learning through thoughtful reflection. They explore the...

In this inspiring episode of The Purposeful Marketing Podcast, Aaron, James, and Mary sit down with Shannon O'Malley, Founder of Shan& and an Everyday Feminist Fellow at the Global Fund for Women. Shannon is a social impact strategist at the intersection of brand and storytelling to push social change. The hosts chat with Shannon about the intricacies of grassroots feminism and the pivotal role of messaging and positioning in advocating for meaningful change. The lessons shared in this...

In this heartfelt episode of The Purposeful Marketing Podcast, Aaron and Mary engage in a candid conversation with Kylene Herr, a seasoned marketer who shares her journey of navigating the challenges and uncertainties of a marketing career. Kylene opens up about her personal experiences of feeling undervalued and unfulfilled in previous roles, and the bold decision to leave the agency world behind. Together, they delve into the significance of finding a role that truly aligns with your...

Join us for an insightful episode of The Purposeful Marketing Podcast as Aaron, Mary, and James jam about the art of messaging alongside special guest ⁠Anthony Pierri⁠, co-founder and partner of Fletch PMM, a renowned product marketing consultancy for Early Stage B2B SaaS Startups. In this illuminating conversation, our expert panel dissects the common pitfalls companies face in messaging and unveils strategies for crafting messages that resonate with audiences on a profound level. From...

What happens to alignment when you're marketing and sales? Join us for an enriching episode of The Purposeful Marketing Podcast as we sit down with Sarah Noel Block, the visionary founder of Tiny Marketing, to explore the intricate relationship between marketing and sales. In this engaging conversation, Sarah candidly shares her journey as a marketing consultant, shedding light on the challenges of selling her services and the transformative power of finding your niche. Discover why carving...

On today's big question, the Purposeful Marketing crew chatted about lifecycle marketing with Leni Vasquez, a seasoned marketing manager at Quotebeam. In this insightful conversation, Leni dispels common misconceptions surrounding lifecycle marketing, emphasizing that it's not a standalone strategy but an integral part of the overall marketing framework. As she shares her expertise, listeners gain invaluable insights into differentiating lifecycle marketing from demand generation and...

Marketing and sales alignment is critical to reaching goals. No matter if you're a B2B marketer in SaaS, industrial, or professional services space. Today, the hosts ask thought-provoking questions on navigating alignment in an industrial company with Clint Kuykendall, Sales and Marketing at Quality Reel Solutions.  In this captivating conversation, the trio delves into the intricacies of alignment in industrial marketing, exploring the nuanced relationship between sales and marketing...

To answer the question on this episode of The Purposeful Marketing podcast, Mary, Aaron, and James have invited Luke Wittenbraker, Marketing and Sales Director of Mactech, to provide real-world advice on aligning marketing and sales within organizations on this enlightening episode. The trio underscores the critical importance of accountability and clear objectives in fostering synergy between marketing and sales teams. Throughout the conversation, the hosts and guest emphasize the...

Dive into the world of SEO and generative AI with Aaron, Mary, and special guest Nik Vujic, an SEO expert and Marketing Director at Veza Digital, in this illuminating episode of the Purposeful Marketing Podcast. In this captivating conversation, the trio delves into the profound impact of generative AI on SEO. They dissect the delicate balance between trust and human interaction in search results, shedding light on the nuances and ethical considerations surrounding AI-generated content. Nik...

What should B2B marketers do if leadership does not get marketing? In this insightful discussion, Julie Runez, Marketing Communications at Lehnen Industrial Services, candidly shares her firsthand experience of working in a company where the leadership initially struggled to grasp the essence of marketing. She emphasizes the pivotal role of trust-building and alignment with leadership, highlighting the importance of cultivating a company culture that resonates with one's values. As the...

Join Aaron and Mary in an engaging discussion on the latest episode of the Purposeful Marketing Podcast as they chat about personal branding for B2B companies and its pivotal role in selling. In this insightful episode, the hosts explore the significance of mindset and authenticity in crafting a compelling personal brand. From debunking common myths to highlighting the importance of aligning content with audience interests, Aaron and Mary provide invaluable insights into the art of building...

Join Aaron and James in an insightful conversation on the latest episode of the Purposeful Marketing Podcast as they challenge the prevalent reliance on paid ads in marketing strategies. In this episode, the hosts delve into the fundamental question: are paid ads merely a tactic, a strategy, or a business objective? As they dissect the nuances of this issue, they underscore the importance of prioritizing customer-centric approaches and delivering valuable content to audiences rather than...

Join Aaron and Mary as they dive into a lively discussion fueled by questions from Reddit on the latest episode of the Purposeful Marketing Podcast. From defending marketing to niche specialization and the value of listening, this episode covers various topics relevant to B2B marketers of all levels. Key Takeaways Defend marketing by asking questions, advocating for yourself, and mirroring the expectations of others. Focus on business metrics rather than being measured solely on...

Join Aaron, Mary, and James in an enlightening conversation with Rand Fishkin, co-founder of SparkToro & Snackbar Studio, on the latest episode of the Purposeful Marketing Podcast, where they explore the significance of nurturing a purpose-driven culture within organizations. The episode kicks off with light-hearted banter about cooking, setting the stage for a deep dive into the intricacies of building a purposeful culture. Rand shares his insights on the pervasive pressure of...

Join hosts Aaron and James as they discuss sales and marketing alignment with special guest Patrick Burns, founder of Patrick Burns Company, in the latest episode of the Purposeful Marketing Podcast. In this illuminating discussion, Patrick shares his expertise and insights on overcoming the challenges and pain points that often plague the relationship between sales and marketing teams. Key takeaways Alignment between sales and marketing is crucial for achieving revenue growth. ...

Join Aaron and special guest James Ricks, Consulting Launchpad, in a dynamic conversation on the indispensable skill of selling yourself effectively in the latest episode of the Purposeful Marketing Podcast. Together, they unravel the intricacies of communicating your value proposition, building confidence, and exploring avenues for personal and professional growth. Key Takeaways Selling yourself is crucial for career growth and success. It involves communicating your value, the problem...

How do you get comfortable with nuance in your career? James and Mary unpack that question in this insightful episode of the Purposeful Marketing Podcast. The hosts discuss the prevalent trend of oversimplification in marketing thinking, shedding light on the pitfalls of black-and-white approaches and advocating for a more nuanced perspective. The episode kicks off with an exploration of the oversimplification trap, emphasizing the need to resist the allure of straightforward solutions....

Welcome back to the Purposeful Marketing Podcast, where real talk meets marketing insights! Aaron, Mary, and James are back with a no-holds-barred episode, diving into the nuances of career decisions and growth. In this candid conversation, Mary opens up about her recent career move and the thought process behind it. The episode kicks off with Mary sharing her journey of landing a new position, driven by her aspiration for growth and leadership. She sheds light on the internal struggles,...

Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions, and executions that performance marketers face in their day-to-day executions. In this Sixth installment, Aaron and Kevin go deep into Google Ads. They emphasize the importance of considering the specific industry and target audience when deciding...

What questions have entered your mind today? For the hosts, it's thinking about being a career partner. Aaron, Mary, and James are back to reflect on the journey of B2B marketer parenthood with the brilliant Grace Wright, Strategy Director at Gorilla 76, and a friend close to their hearts! Aaron sets the stage for the conversation by sharing the essence of the Purposeful Marketing Podcast—a space where candid conversations about ideas, challenges, and roadblocks unfold for B2B marketers....

Welcome back to the Purposeful Marketing podcast. Aaron is taking a break today, leaving the floor to Mary and James. The hosts reflect on season 3 of the podcast and how the journey so far setts the stage for a mindful 2024. James provides a sneak peek into the podcast's evolution, breaking down the thematic seasons that have shaped the Purposeful Marketing narrative. Season One delved into the foundational principles, Season Two explored the practicalities of attribution, and now, in...

Welcome back to the Purposeful Marketing Podcast! Trinity Nguyen, VP of Marketing at UserGems, joins Aaron, Mary, and James. In this episode, we discuss pipeline anxiety – that unsettling feeling we all get when pondering the future of our sales funnel. Why focus on pipeline anxiety in the first place? Trinity takes us back to UserGems' strategic shift, explaining how the team identified and addressed the need for a more descriptive narrative. Trinity narrates her journey into UserGems,...

Summary Welcome back to the Purposeful Marketing podcast. Today's episode features a new show format with a return guest, Caleb Rule. The conversation explores the question of who owns the CRM and the different perspectives on this topic. The discussion covers the roles of IT, marketing, sales, and revenue operations in CRM ownership. It emphasizes the importance of scalability, governance, collaboration between departments, and how a strong leader ensures effective management and...