Marketing and sales alignment is critical to reaching goals. No matter if you're a B2B marketer in SaaS, industrial, or professional services space. Today, the hosts ask thought-provoking questions on navigating alignment in an industrial company with Clint Kuykendall, Sales and Marketing at Quality Reel Solutions.  In this captivating conversation, the trio delves into the intricacies of alignment in industrial marketing, exploring the nuanced relationship between sales and marketing functions. They uncover the pivotal role of messaging in driving impactful sales and marketing strategies, shedding light on the challenges and benefits of working in small organizations. Listeners gain valuable insights into simplifying metrics and measuring success effectively, empowering them to streamline their approach and focus on meaningful outcomes. From navigating the dynamics of sales and marketing in large corporations to the unique considerations of industrial settings, every aspect of the industrial marketing landscape is expertly dissected. Whether you're a seasoned professional or an aspiring marketer, this episode offers invaluable wisdom to elevate your strategic approach and drive impactful results in the industrial marketing landscape. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠⁠ Connect with the guest: ⁠Clint Kuykendall⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?