Welcome back to the Purposeful Marketing Podcast! Trinity Nguyen, VP of Marketing at UserGems, joins Aaron, Mary, and James. In this episode, we discuss pipeline anxiety – that unsettling feeling we all get when pondering the future of our sales funnel. Why focus on pipeline anxiety in the first place? Trinity takes us back to UserGems' strategic shift, explaining how the team identified and addressed the need for a more descriptive narrative. Trinity narrates her journey into UserGems, from being the first business hire to shaping the product marketing strategy. The result? A resonant message that struck a chord with their target audience amid the changing dynamics of the market. ⁠UserGems⁠ monitors customers' job changes, integrating seamlessly into CRMs and ensuring leads are directed to the right campaigns – a seemingly simple concept with profound implications for an entire revenue team. Subscribe to the ⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠James Boeckmann⁠ Connect with the guest: Trinity Nguyen Do you need B2B podcast strategy and services?