What should B2B marketers do if leadership does not get marketing? In this insightful discussion, Julie Runez, Marketing Communications at Lehnen Industrial Services, candidly shares her firsthand experience of working in a company where the leadership initially struggled to grasp the essence of marketing. She emphasizes the pivotal role of trust-building and alignment with leadership, highlighting the importance of cultivating a company culture that resonates with one's values. As the conversation unfolds, Julie sheds light on the transformative impact of partnering with an agency (Gorilla 76) that played a pivotal role in instilling a marketing mindset and optimizing processes within her organization. From the significance of personal growth to the courage required to forge a fulfilling career path, Julie's journey serves as a beacon of inspiration for aspiring marketers. Through Julie's experiences, this episode underscores the enduring importance of personal growth, authenticity, and strategic partnerships in navigating the dynamic landscape of B2B marketing. Tune in to this empowering episode of the Purposeful Marketing Podcast to glean actionable strategies, heartfelt anecdotes, and invaluable lessons from Julie's remarkable journey. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠ Connect with the guest: Julie Runez ⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?