Join Aaron and James in an insightful conversation on the latest episode of the Purposeful Marketing Podcast as they challenge the prevalent reliance on paid ads in marketing strategies. In this episode, the hosts delve into the fundamental question: are paid ads merely a tactic, a strategy, or a business objective? As they dissect the nuances of this issue, they underscore the importance of prioritizing customer-centric approaches and delivering valuable content to audiences rather than viewing paid ads as a one-size-fits-all solution to marketing challenges. Listeners gain valuable insights into the role of ROI in paid ads, with Aaron and James highlighting the potential pitfalls of solely focusing on return on investment and urging marketers to align their efforts with higher-level business objectives for sustainable success. The conversation extends to explore the potential benefits of transitioning to organic content, offering a different avenue for engagement and reaching diverse audiences. Additionally, the hosts explore the concept of advertising as entertainment, emphasizing the value of captivating storytelling in driving meaningful connections with consumers. As the episode progresses, Aaron and James discuss the role of agencies in managing paid ads campaigns, offering practical advice on finding the right approach tailored to each business's unique needs and goals. Tune in to this thought-provoking episode of the Purposeful Marketing Podcast for actionable insights, strategic guidance, and expert perspectives on reevaluating the role of paid ads in your marketing strategy. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠ ⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?