What stops you from creating new types of content? Welcome back, Purposeful Marketers! In this exciting Season 3 episode of the Purposeful Marketing Podcast, your hosts, Aaron, Mary, and James, ask the big questions about content creation, focusing on the changing landscape going into 2024. Joined by returning guest Joseph Lewin, Director of Growth at Proofpoint Marketing, the conversation takes an adventurous turn as they explore why marketers should be daring to try new types of...

Welcome back to the Purposeful Marketing Podcast! In this episode, hosts Aaron and Mary chat with Chris Carolan, Co-Founder of Conveying Your Message LLC, about a critical question impacting marketing and sales teams: Why do CRMs, a 20-year-old B2B product category, still struggle with adoption and usage? Chris shares insights from his 15 years of experience in sales, marketing, and CRM implementation. As co-founder of a growth consulting agency, he sheds light on the challenges...

In this episode of the Purposeful Marketing Podcast, hosts Aaron Mary, and James chat with Peyton Warren, Sr. Strategist at Gorilla 76 about the episodes big question: why do we crave community? Peyton shares her experiences with Industrial Marketing Live, a community she helps run. They all discuss the importance of building and nurturing a community in the world of industrial marketing. This episode delves into various aspects of community building, the growth of Industrial Marketing...

Welcome to a special episode of the Purposeful Marketing Podcast, where marketing and parenting collide! Join Aaron, James, and Mary as they tackle a fundamental question: Should you maximize growth or prioritize learning within your business? They explore the trade-offs and challenges of striking the right balance between these two priorities. Is it possible to grow and learn, or do you need to make sacrifices? What happens when growth activities overshadow learning and knowledge sharing?...

In this episode of the Purposeful Marketing podcast, hosts Aaron, Mary & James are joined by SEO expert Sara Taher, SEO Manager at Assembly, to discuss whether businesses can still find growth through SEO in today's evolving digital landscape. They cover high-level SEO strategy, analyzing when SEO does and doesn't make sense for a business, ways to continually upskill in SEO, and more. Listeners can expect to come away with a deeper understanding of holistic SEO approaches beyond one-off...

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss what would happen if marketers were braver. They tackle big questions around goals, strategy, tactics, communication, and picking your battles as a marketer to drive long-term success. Key Discussion Points: - The importance of committing to a long-term marketing strategy and avoiding short-term distractions (00:03:54) - Owning your narrative as a marketer - your strategy and tactics - to influence...

In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary Keough converse with Mike Rizzo, founder of a Marketing Operations Community, MarketingOps.com. They discuss common misconceptions and pain points for the marketing operations job function, how marketing operations can provide strategic value, and how to build a community of practice. Listeners can gain insights into the importance of Marketing Ops and building collaborative communities. They discuss: -...

Welcome back to The Purposeful Marketing podcast. In this episode, hosts Aaron, Mary, and James speak with Ellen Schwartze, a marketing powerhouse who previously launched and hosted a podcast for a SaaS company. They discuss strategies and considerations around starting a podcast specifically for B2B SaaS startups, including defining your "why", setting goals, tracking metrics, promoting, and more. Listeners will gain valuable advice and lessons learned for leveraging podcasting to...

Today on the Purposeful Marketing podcast we dive deep into the world of Marketing Operations (MOPs) with our guest, Sydney Mulligan, co-founder of Emmie Collective—a women-led marketing and revenue operations consultancy. Sydney Mulligan takes the floor to introduce herself and share her decade of experience in marketing ops, particularly in Marketo. Sydney also hosts the "Pretty Funny Business" podcast, which offers an entertaining look at our marketing world filled with humor and...

Welcome to another exciting episode of The Purposeful Marketing Podcast. Aaron takes the helm in this special edition as Mary and James are off on exciting adventures, including getting married! Congratulations to James! Aaron starts the show by addressing the feedback from their listeners who wanted more tactical expertise. To meet this demand, he invites a special guest, Janelle Amos, Founder and Chief Strategist of Elevate Growth, to delve into the world of Go-to-Market (GTM)...

Welcome back to the Purposeful Marketing Podcast! Hosts Aaron, Mary, and James are back with a thought-provoking episode featuring special guest Caleb Rule, Rule Marketing Group. The hosts and Caleb explore the differences in creating inbound strategies for SaaS and manufacturing industries. The conversation revolves around the core components of successful inbound strategy, emphasizing the importance of customer interviews, understanding customer behavior, and aligning marketing efforts...

Welcome back to the Purposeful Marketing Podcast with your hosts, Aaron, Mary, and James. .Today, we have a special guest, Bob Kahns, Performance Marketing Manager at Proofpoint Marketing. Bob joins us to dive deep into performance marketing and discuss the evolution of paid media with his wealth of experience across various stages of his career. Our conversation focuses on the enduring aspects of paid media (budget, targeting, creative, analysis) marketing that stand the test of time. As we...

Welcome back to the Purposeful Marketing Podcast with hosts Aaron and Mary, along with their guest, a friend of the program and TikTok aficionado Kevin McClary. This episode marks the third installment of TikTok's marketing potential for the B2B industry. The hosts dive into the pivotal mindset shift that B2B marketers need today: understanding where their audience is and adapting accordingly. With TikTok's explosive popularity, and continued adoption, the question arises – should you be on...

Welcome back to the Purposeful Marketing Podcast. Aaron returns from paternity leave and offers his fresh perspective to Mary and James. In today's episode, the hosts tackle the rapid changes and trends over the last two months including the evolution of Google Analytics to the rise of GA4 and the ongoing debate about AI tools. They discuss how it's easy to get caught up in the whirlwind of shiny new objects. But amidst all this change, they reflect on what should remain constant and what...

Welcome back to the Purposeful Marketing Podcast, where we delve into purposeful marketing strategies. We've all experienced the pressure to do more with less. It's not just marketers; it's a universal challenge. Enter MVPs (Minimum Viable Products). Today, Mary and James explore the concept of MVPs and how marketers can navigate the right and wrong ways to approach them. Picture this: making two pizzas with enough dough for just one. That's how some people treat MVPs - attempting to...

Welcome back to another episode of the Purposeful Marketing Podcast! In this insightful discussion, hosts James and Mary dive into the importance of asking for help in the dynamic world of marketing. With Aaron still on a fatherhood break, James and Mary share their experiences and tips on seeking assistance when facing new challenges, unfamiliar software, or complex tasks in the marketing profession. They emphasize the significance of knowing when and how to ask for help to ensure that you...

In this episode of the Purposeful Marketing Podcast, hosts James and Mary invite special guest Alan Fennewald, a conversion writer and multi-instrumentalist, to discuss purposeful marketing in the B2B ads realm. Alan shares his insights on vintage B2B ads, especially highlighting a successful Caterpillar Tractors ad from 1926 that humanized B2B products by connecting them to relatable B2C products. The conversation dives into the importance of crafting ads that engage consumers on a human...

In this episode of the Purposeful Marketing Podcast, James and Mary reflect on Mary's first 90 days as the head of marketing at Map My Customers. They discuss the importance of analyzing existing marketing resources, such as the website, social media assets, and vendor relationships. Mary shares her experience of conducting a thorough analysis to determine what to keep, what to kill, and what to start doing. She emphasizes the significance of having a solid CRM foundation and the challenges...

How do you level up as a marketer? Throughout your marketing career, you should frequently ask this question. Join Mary and James on the latest episode of The Purposeful Marketing Podcast as they dive deep into the topic of leveling up as a marketer. It's crucial to ask yourself, "How do I level up continually?" There may be no definitive answer, but the process of self-reflection can lead to profound insights and transformative decisions. During this insightful conversation, Mary shares...

Welcome to the Purposeful Marketing Podcast, where we ask the big questions to find the big answers so that you can market with purpose. In this episode, we delve into the importance of relationships and how they contribute to growth. Join our hosts, Mary, Aaron, and James, as they welcome a special guest, Mike Grinberg, the co-founder of Proofpoint Marketing and co-host of The Master Marketer Show podcast. Mike is a B2B expert who will share insights on relationship-led growth and explain...

Welcome back to the Purposeful Marketing Podcast! In today's episode, we dive into the fundamental question that sparks dialogue and introspection: Is marketing truly as crucial as we believe it to be? Join us as we break down this inquiry, seeking clarity and understanding with special guest Lee H. Murray, Business Growth Advisor, Agency CEO, and host of the Exploring Growth podcast. As marketers, we often find ourselves overthinking and over-explaining, inadvertently confusing our...

In this episode, we're joined by Kevin Marcus Miller, host of the Agency Talk podcast and founder of All Approach. Together, we explore the art of building communities and the impact it can have on our careers. At the heart of our discussion is the idea of overcoming community fatigue and navigating the challenges of participating in multiple communities, offering varying degrees of value.  Through this discussion, we uncover strategies to consistently provide value and help community...

In our 50th episode of "The Purposeful Marketing Podcasts," hosts Aaron, Mary, and James have a fascinating conversation with Kevin about the latest AI updates and their impact on marketers. They explore whether AI aligns with our purpose and provide practical examples of integrating ChatGPT into marketing workflows. The episode begins with a discussion of AI's practical applications, specifically ChatGPT, in marketing. Aaron and Kevin share tactics for performance marketing, emphasizing...

Host Mary Keough offers tips, tricks, and thoughtful conversation on how she overcame public speaking and embraced speaking engagements in her personal branding. Please give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to [email protected].

Marketers preach the practice of marketing fundamentals. So, today we practice what we preach. In this insightful episode, we dive deep into returning to marketing fundamentals to rejuvenate your marketing strategy. Join host Mary Keough and Aaron Weekes in a thought-provoking conversation with special guest Blake Strozyk, Founder of Bull Media. Together, they discuss the essence of marketing fundamentals and shed light on the crucial aspects of implementing, executing, and aligning...