Welcome back to the Purposeful Marketing Podcast with hosts Aaron and Mary, along with their guest, a friend of the program and TikTok aficionado Kevin McClary. This episode marks the third installment of TikTok's marketing potential for the B2B industry. The hosts dive into the pivotal mindset shift that B2B marketers need today: understanding where their audience is and adapting accordingly. With TikTok's explosive popularity, and continued adoption, the question arises – should you be on TikTok? Kevin McClary recounts his TikTok journey ignited during the pandemic. From a passive consumer to a creative force, Kevin harnessed TikTok's green screen feature to revolutionize content creation. Sharing diverse topics from pop culture to business insights, Kevin's approach has amassed over 80,000 followers. The hosts stress the simplicity of initiating a TikTok presence. Kevin's advice dispels the myth of elaborate setups; authenticity triumphs over complexity. Both hosts emphasize the value of relatability and authenticity in content creation – mirroring real-life interactions to engage viewers effectively. Whether you're a B2B marketer intrigued by TikTok's potential or an individual seeking authentic self-expression, this episode holds invaluable insights. Tune in to glean wisdom from Aaron, Mary, and Kevin, and unravel the art of impactful TikTok content creation – driven by authenticity, passion, and the sheer delight of sharing what you love.