Welcome back to the Purposeful Marketing Podcast with your hosts, Aaron, Mary, and James. .Today, we have a special guest, Bob Kahns, Performance Marketing Manager at Proofpoint Marketing. Bob joins us to dive deep into performance marketing and discuss the evolution of paid media with his wealth of experience across various stages of his career. Our conversation focuses on the enduring aspects of paid media (budget, targeting, creative, analysis) marketing that stand the test of time. As we explore the evolution of strategies amidst ever-changing platforms and trends, Bob's invaluable insights offer a rich perspective with lessons learned from real-world encounters. The hosts then shift gears to discuss growing a demand gen team. Mary asks Bob whether to hire a content specialist or a demand generation expert to grow her team. The deliberation reveals the dynamic role each plays in the marketing landscape and how this decision hinges on maximizing impact. Thanks for tuning in on Spotify, YouTube, or your preferred platform. Don't forget to share your thoughts with a review. Here's to meaningful marketing insights and a great day ahead. Thank you for being part of our community of listeners!