In this episode of the Purposeful Marketing podcast, hosts Aaron, Mary & James are joined by SEO expert Sara Taher, SEO Manager at Assembly, to discuss whether businesses can still find growth through SEO in today's evolving digital landscape. They cover high-level SEO strategy, analyzing when SEO does and doesn't make sense for a business, ways to continually upskill in SEO, and more. Listeners can expect to come away with a deeper understanding of holistic SEO approaches beyond one-off tactics. Key Discussion Points: - "SEO is not dead, the tactics and old ways just don't work anymore. SEO still exists and is important across platforms where people search, like Google, YouTube, and TikTok" - Sara, 00:02:27 - "SEO is a medium to long term strategy, not something to expect quick wins from each month" - Sara, 00:10:10 - "In B2B, search volume is low but customer value is high. Focus on the keywords that will bring the most value" - Sara, 00:15:28 - "You need to have a side project to test new SEO approaches before trying them with client websites" - Sara, 00:23:04 - "Whatever you do, you have to like it, because if you don't like it, you won't survive it" - Sara, 00:26:19 Subscribe to the ⁠⁠Purposeful Marketing Podcast.⁠⁠ Connect with the guest: Sara Taher Connect with the hosts: ⁠⁠Mary Keough⁠⁠ ⁠⁠Aaron Weekes⁠⁠ ⁠⁠James Boeckmann