Welcome to another exciting episode of The Purposeful Marketing Podcast. Aaron takes the helm in this special edition as Mary and James are off on exciting adventures, including getting married! Congratulations to James! Aaron starts the show by addressing the feedback from their listeners who wanted more tactical expertise. To meet this demand, he invites a special guest, Janelle Amos, Founder and Chief Strategist of Elevate Growth, to delve into the world of Go-to-Market (GTM) strategy. But before diving into the tactical aspects of marketing, Aaron and Janelle share some personal insights about the challenges of balancing work and parenthood. They offer valuable tips and encouragement for those navigating the delicate balance between career and family. Then, the conversation shifts to the core of the episode: the subjectivity of marketing, specifically in the realm of demand generation. Janelle shares her experiences and insights about how marketing strategies can be highly subjective and dependent on various factors. Aaron emphasizes the importance of framing marketing strategies around clients' specific needs and how owning a subjective narrative can help businesses stand out in a crowded market. The discussion also touches on critical elements of a successful GTM strategy, including market analysis, messaging, channels, products, and, most importantly, people. They stress the significance of aligning marketing efforts with business objectives and avoiding the common mistake of diving into tactics without a solid strategy. In the end, Aaron invites listeners to engage with the show, share their thoughts, and consider becoming guests to explore high-level marketing questions and gain tactical expertise. Tune in to this episode to gain insights into the subjectivity of marketing, effective GTM strategy, and tips for balancing work and family life. You can find The Purposeful Marketing Podcast on all major podcast platforms. Resources: Janelle Amos LinkedIn Elevate Growth Demand Gen Made Simple podcast hosted by Janelle Amos