In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary Keough converse with Mike Rizzo, founder of a Marketing Operations Community, MarketingOps.com. They discuss common misconceptions and pain points for the marketing operations job function, how marketing operations can provide strategic value, and how to build a community of practice. Listeners can gain insights into the importance of Marketing Ops and building collaborative communities. They discuss: - Common misconceptions about Marketing Ops professionals (they only handle tactics/integrations, not strategy) - Pain points for MOPs people - not brought into strategic conversations early enough, hard to measure the impact. - Letting MOPs get involved in leadership and strategy leads to better outcomes. - Building a community of practice - created by and for Mops professionals "The reality is that there is no amount of marketing ops work that isn't somehow strategic." (Mike Rizzo, [00:04:27]) "When you're in Marketing Ops, you get to help dictate what actually goes out to people and how frequently, and help control that customer experience in a way that really drives revenue." (Mike Rizzo, [00:16:22]) "Let MOPs be involved in leadership strategy and the execution implementation. You're going to get better outcomes." (Aaron Weekes, [00:24:12]) Subscribe to the Purposeful Marketing Podcast. Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann