In this episode of the Purposeful Marketing Podcast, James and Mary reflect on Mary's first 90 days as the head of marketing at Map My Customers. They discuss the importance of analyzing existing marketing resources, such as the website, social media assets, and vendor relationships. Mary shares her experience of conducting a thorough analysis to determine what to keep, what to kill, and what to start doing. She emphasizes the significance of having a solid CRM foundation and the challenges of transitioning into a new industry. James and Mary also explore the unique responsibilities and accountability that come with a leadership role in marketing. Mary highlights the need for constant evaluation and decision-making, as everything ultimately falls on the head of marketing. Tune in to gain insights into the realities of being a marketing leader and the importance of adapting strategies in different industry contexts.