Welcome back to the Purposeful Marketing Podcast! Hosts Aaron, Mary, and James are back with a thought-provoking episode featuring special guest Caleb Rule, Rule Marketing Group. The hosts and Caleb explore the differences in creating inbound strategies for SaaS and manufacturing industries. The conversation revolves around the core components of successful inbound strategy, emphasizing the importance of customer interviews, understanding customer behavior, and aligning marketing efforts with sales teams. From SaaS to manufacturing, the conversation delves into the key elements and key questions that make an inbound strategy successful. Whether you're a seasoned marketer or just starting out, this episode offers a wealth of knowledge to enhance your marketing strategy. Don't miss this episode's actionable tips and strategies for crafting impactful inbound motions. Listen on Spotify, YouTube, or your favorite podcast platform.