In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss what would happen if marketers were braver. They tackle big questions around goals, strategy, tactics, communication, and picking your battles as a marketer to drive long-term success. Key Discussion Points: - The importance of committing to a long-term marketing strategy and avoiding short-term distractions (00:03:54) - Owning your narrative as a marketer - your strategy and tactics - to influence stakeholders (00:09:49) - Battling for the right things as a marketer - strategy, tactics and narrative vs. just goals and data (00:08:57) - Picking your battles as a marketer and fighting the long game (00:18:49) - Dealing with requests for short-term results without losing sight of the long-term (00:19:24) Subscribe to the ⁠Purposeful Marketing Podcast.⁠ Connect with the hosts: ⁠Mary Keough⁠ ⁠Aaron Weekes⁠ ⁠James Boeckmann