Welcome back to the Purposeful Marketing podcast. Aaron is taking a break today, leaving the floor to Mary and James. The hosts reflect on season 3 of the podcast and how the journey so far setts the stage for a mindful 2024. James provides a sneak peek into the podcast's evolution, breaking down the thematic seasons that have shaped the Purposeful Marketing narrative. Season One delved into the foundational principles, Season Two explored the practicalities of attribution, and now, in Season Three, we've been dissecting tactics with expert guests. In this special standalone episode marking the end of the year, Mary and James embark on a unique "one thing" exercise. They share insights and observations gathered from the array of marketers featured in Season Three. The focus? The challenges, triumphs, and aspirations of these brilliant minds in the ever-evolving world of B2B marketing. Mary highlights the brilliance of marketers, praising their intelligence and innovative ideas. However, she delves into the dichotomy many face – resource-strapped marketers versus those constrained by KPIs that may not align with their brilliant ideas. The conversation evolves into a thoughtful exploration of the challenges tied to KPIs, often limiting the creative ideation of marketers. James and Mary engage in a candid discussion about the challenges marketers face, from resource constraints to the impact of narrow KPI focus. Mary encourages marketers to persist in having great ideas, documenting them for future exploration, and navigating the delicate balance between creativity and meeting KPI expectations. The spotlight then shifts to strategic execution. Mary emphasizes the importance of executing more strategically rather than getting lost in a sea of tactical activities. The duo unpacks the gap between setting goals, defining KPIs, and formulating a strategic approach to bridge that divide. The episode concludes with a deep dive into mindset challenges within organizations. James and Mary discuss the need for a mindset shift, especially in understanding and embracing paradoxes and contradictions within marketing strategies. As they explore the intricacies of intellectual engagement, the conversation becomes a call to action for marketers to navigate the complexities and contradictions inherent in their field. Join Mary and James in this reflective and forward-looking episode as they bid adieu to Season Three and set the stage for an exciting and purposeful 2024 in the world of B2B marketing. Tune in for insights, inspiration, and a fresh perspective on the evolving landscape of Purposeful Marketing! Subscribe to the ⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠James Boeckmann ⁠Do you need B2B podcast strategy and services?