Join Aaron and Mary as they dive into a lively discussion fueled by questions from Reddit on the latest episode of the Purposeful Marketing Podcast. From defending marketing to niche specialization and the value of listening, this episode covers various topics relevant to B2B marketers of all levels. Key Takeaways Defend marketing by asking questions, advocating for yourself, and mirroring the expectations of others. Focus on business metrics rather than being measured solely on activities. Niche down and specialize in a specific area of marketing to stand out and offer unique value. Listen more than you talk to better understand your audience and improve your marketing efforts. Develop a strong POV, niche, and process to guide your marketing strategy and stand out in the industry. The conversation kicks off with a thoughtful exploration of how to defend marketing in the face of skepticism, emphasizing the power of asking questions, advocating for oneself, and focusing on business metrics over mere activities. Listeners gain valuable insights into navigating the challenges of finding their place in the dynamic field of marketing and the importance of niche specialization to stand out in a crowded marketplace. As Aaron and Mary address questions on cold calling, B2B marketing, and learning to sell, they offer practical tips and strategies for success while underscoring the significance of developing a strong point of view (POV), niche expertise, and a structured process in guiding marketing efforts. Throughout the episode, the hosts stress the value of listening to understand your audience better and refine your marketing approach, highlighting the transformative impact of active listening on marketing effectiveness. The episode concludes with a reflection on the Purposeful Marketing Podcast's mission and an invitation for listeners to actively engage in the conversation. Whether you're a seasoned marketer seeking fresh perspectives or a newcomer navigating the complexities of the industry, this episode offers actionable insights and thought-provoking discussions to elevate your marketing game. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann ⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?