From Margot Robbie dressing like a real life Barbie doll, to Zendaya donning the tennis whites, more and more celebrities have taken movie promotion to the next level. The concept of generating buzz around an upcoming film is not a new one. Celebrities have been engaging in wild stunts and bizarre promo in the hope to get bums in seats at their latest flick. But the idea of bringing your movie to life via your wardrobe is something we're seeing much more frequently. So what is method dressing? And what effect is it having on the success of these movies?  And if you also love chatting clothes you can listen to our fashion podcast Nothing To Wear. Click here to take the latest Mamamia survey and you’ll go in the running to win one of five $100 gift vouchers Subscribe to Mamamia GET IN TOUCH Share your story, feedback, or dilemma! Send us a voice note or email us at [email protected] and one of our Podcast Producers will come back to you ASAP. CONTACT US Got a topic you'd like us to cover? Send us an email at [email protected] CREDITS Host: Grace Rouvray With thanks to: Fashion Writer & Commentator Glynis Traill Nash Producers: Grace Rouvray Executive Producer: Taylah StranoAudio Producer: Jacob Round Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.