High-profile cases come with great risks and rewards. Deciding which cases to take can feel like a gamble. Over 20 years, Brian Kent , Founding Partner at Laffey, Bucci, & Kent (@lbklawyers), has taken on complex, high-profile cases for abuse and assault survivors. As head of his firm's crime victim department, he oversees teams tackling cases against public figures like Jerry Sandusky and Massage Envy. Brian has secured multi-million dollar settlements for victims nationwide and has been named a Top 100 Lawyer in Pennsylvania and nationally. He’s been through it all - tough case decisions, building a national practice, leading specialty groups. Today, Brian shares insights on confidently assessing risks of high-stakes cases, unapologetically showcasing your firm to stand out from the competition, and empowering your attorneys with development opportunities. With his extensive experience and candid wisdom, he offers battle-tested guidance for growing your firm. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Brian Kent LinkedIn Laffey Bucci Kent Website Laffey, Bucci & Kent Instagram What’s in This Episode: Who is Brian Kent? How high-profile cases aid in business development. How to attract and retain top talent. Why you have a responsibility to advertise your services.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels