CEO James Helm has rapidly grown TopDog Law (@topdoglaw) from a Philadelphia upstart to a national advertising leader in just 5 years. Already in the top 1% of mass marketers, they field thousands of calls every month. James reveals the data driving growth, how creativity beats budget constraints, and maintaining win-win referral relationships. His partnership philosophy sees collaborators instead of competitors - when TopDog succeeds, so do other firms. Learn how TopDog Law rose from scrappy underdog to a household name synonymous with referral marketing success. James shares hard-won lessons on the importance of tracking metrics and building strategic alliances.  Get ready for part one of two with James Helm of TopDog Law - the current alpha dog of legal advertising ready to lead the pack. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website James Helm LinkedIn  James Helm Bio TopDog Law Instagram TopDog Law Website  TopDog Law TikTok TopDog Law Facebook  What’s in This Episode: Who is James Helm? Why creativity can beat big budgets.  How to keep national advertising firms happy. How to select the right channels for marketing your firm.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels