Want a 10-figure firm?  Know your market better than anyone.  Stay on top of attention shifts quarterly. Micki Love pioneered data-driven marketing while rising the ranks at Hughes & Coleman for 23 years. She handled everything from intake conversions to leading as COO. Now at CJ Advertising (@cjadvertising), Micki brings strategic expertise on PI firm growth. She's laser-focused on results through integrated digital, video, media buying and more. Micki shares tactical advice on marketing your way to 9 and 10 figures. Learn how to staff to maximize the top 5% of cases. Hear messaging needed to stand out and capture coveted trucking and complex cases. Learn her battle-tested takeaways for capturing more cases and scaling your firm. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Micki Love LinkedIn CJ Advertising Website CJ Advertising Instagram What’s in This Episode: Who is Micki Love? How should firms think about leveraging emerging options like NIL deals? How can firms embrace nearshoring administrative tasks to free up the budget without losing connection with those team members? Advice for properly staffing a firm to tackle the highest value cases.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels