In this episode of The Interview Series, host Karl McKeever is joined by John Gregory, Head of Industry – Retail Vertical at Spotify. We explore the secrets to delivering a successful digital customer experience; how technology and data can be used to truly understand the individual and can appeal to consumer senses and emotions; and what retailers can do to inspire consumers through the joy of discovery. Recorded at Retail Week Live 2022 Presented by Attentive®. Driving retail sales with text message marketing.