In Focus | Lightspeed Commerce. Channel connectivity is nothing new. Advanced automation is now everywhere. Combine the two, and sales channels will never look the same again. But what does total visibility and control over your inventory online orders and fulfilment look like. And just how do retailers (big and small) go about effectively streamlining and controlling their entire ecommerce ecosystem. Joining host Karl McKeever to discuss this, on our latest episode of In Focus, is Rick Kelley, CRO of multichannel software and order management software integration specialists, Linnworks, and Ed Bradley, CEO of VirtualStock - Europe’s largest Dropshipping and curated marketplace SAAS platform. Together, we explore why failure to embrace automation leaves retailers and partners vulnerable; how smaller multichannel retailers can better connect their business to multiple marketplaces; and the emerging solutions that will help to deliver a better experience for everyone - from supply chain to shoppers. Presented by Linnworks.