Why the Gap Between CEO & CMO Is Growing in B2B
Listen now
Description
Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why marketers aren’t trusted by the CEO and what they can do to bridge the gap.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 
More Episodes
Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares her extensive experience reporting to the board as a CMO and CRO and how that impacts her view as a CEO. This also gives us an interesting peek behind the...
Published 05/15/24
Published 05/15/24
Jeff Loeb, Partner & CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares when an ABM strategy makes sense, when it doesn’t, and how to build a winning strategy around the high-value offer.   Jeff Loeb is a B2B SaaS and...
Published 05/10/24