During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users.
Whether it’s amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we’ll get deep into the weeds to tell the story of U.S. rice. Whether you’re a seasoned ag industry professional or just looking to learn more about the rice in your pantry, The Rice Stuff has something for everyone.
Michael and Lesley explore brand creation, marketing, and loyalty with two USA Rice members who are blazing a path for their rice. Pam West of Texas Rice Milling, whose new Honestly Texas Rice brand is winning hearts and minds in Texas joins Sam Schneider whose Inland Cape Rice is celebrating two...
Published 11/12/24
In this episode of The Rice Stuff, hosts Michael and Lesley revisit a 2022 discussion on the importance of university extension programs to the rice industry. Dr. Steve Linscombe sits down with his colleagues Dr. Jarrod Hardke, Dr. Ronnie Levy, and Dr. Bruce Linquist to talk about the...
Published 10/22/24