In this video, I share the secrets of creating highly effective lead magnets with the help of eight key principles! I provide detailed insights on how to design lead magnets that are specific, valuable, promise immediate gratification, and can shift customer-brand relationships positively. Whether you're a freelancer, consultant, agency owner, or looking to boost your digital marketing skills, these tips will help you create lead magnets that truly convert. Take my Digital Marketing...

Join me as I unfold my journey in the content marketing world. From juggling odd jobs to confidently earning $2200 per client, I share the triumphs and trials I faced along the way. I dive into how I navigated through the pandemic and why shifting your money mindset is critical for success in entrepreneurship. Discover how I balanced multiple income streams and made strategic decisions in my career. Tune in to get inspired and elevate your own content marketing journey. Apply to one of our...

In this podcast, Rich dives into the art of transforming your info product business by leveraging the power of full stack marketing. We discuss a three-phase approach that begins with identifying high-impact opportunities, fixing them up, and driving traffic. Learn the importance of specifying your target Ideal Customer Profile (ICP) and the critical elements of a successful offer. Explore how to create enticing introductory offers and upsell strategies while focusing on retention. Join us...

In this video, I demonstrate a very simple one-hour digital marketing audit to help a client improve their business. This is a very simple lightweight example but will give you a ton of insight as to how to bring value to clients. Take my Digital Marketing Consulting Essentials Course → https://richandniche.com/consulting Get a Digital Marketing Job Fast → https://richandniche.com/career Freelance Marketer Masterclass → https://richandniche.com/masterclass

Join Rich in this insightful podcast episode as he helps you explore the process of finding the right niche for your digital marketing career. He emphasizes that your niche often chooses you, based on your interests and expertise, and guides you through recognizing the signals that you're getting closer. Learn how to balance what pays well with what you're good at and follow Rich's practical tips for interviewing business owners and identifying their pain points. Whether you're just starting...

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Want to learn how to sell your funnel building service? This video walks you through the key elements a b2b funnel building services. Find out how you can help clients, how to qualify them as good candidates for funnel building services, how to audit and how to price your projects. Get the complete Full-Stack Digital Marketing Masterclass and get 100+ videos just like this one that will help you become a successful in-house or independent digital marketer. Get the Full-Stack Digital...

Explore the dynamic world of full-stack freelancing in our authoritative podcast episode, "Embracing the Full Stack Journey: Saying Yes, Learning on the Go, and Conquering Imposter Syndrome." Rich delves into the complexities of offering diverse services in digital marketing, from content creation to Google Ads. Learn how to overcome imposter syndrome, leverage community support, and transparently communicate with clients. Discover actionable strategies for embracing new projects, maximizing...

If you want to learn the basics of lead magnets and the fundamentals of marketing funnels this video should get you on the right track. This video comes directly from our online course Full-Stack Marketing Funnels which is now bundled inside of our Digital Marketing Masterclass. Learn more about the Masterclass now → https://richandniche.com/masterclass

Unlock the secrets to growing your freelance business in this engaging podcast episode. Learn about the power of automation, systematic growth, and finding your unique niche to achieve success. Explore the differences between a brand and a freelancer, and discover various niches within digital marketing. Join us as we discuss how passion and interest impact your career, and find out how to create a thriving freelance business in today's dynamic digital world. Apply to one of our Freelance...

This podcast discusses the first steps one should take to start a marketing and freelance career. Rich suggests that one should specialize in a specific platform and medium type, become an expert in it, and use it as their lead magnet and core offer. He also emphasizes the importance of generating leads through outreach systems, creating a portfolio, and building a personal brand around one’s expertise. Rich encourages early adoption of new technologies and keeping up to date with current...

This podcast episode features a conversation about the journey of finding one's path and staying focused on it despite challenges. Rich talks about the pain point that drove them to pursue their desired path, which was avoiding a life of commuting and working with unambitious people. Rich discusses the fear of living a life he dislikes, and the importance of surrendering to one's IKIGAI and passions, while still maintaining a balanced approach. Rich also shares how putting out content on...

This podcast is about the journey of a freelance video editor and marketer who gradually evolved into a business owner. Rich emphasizes the importance of learning to sell and market one's skills and services effectively. He shares his experiences, challenges, and lessons learned throughout his career as a freelance video editor and marketer. He talks about how he realized the power of video as a branding tool and transformed his services from just making videos to video marketing, which...

In this podcast, Rich discusses the importance of keeping potential clients on the hook while a freelancer does not have the bandwidth to work with them. Rich suggests various strategies to keep clients interested in working with you, including offering professional discounts, building a unique style of content, and improving your soft skills, such as communication and customer service. Rich emphasizes the value of retaining clients as it brings in extra income, reduces advertising expenses,...

This podcast discusses the topic of freelancing and how to determine when it is time to discontinue working with one client in favor of another. Rich suggests that the primary signal to look for is when a new client offers to pay significantly more than an existing client. However, the conversation also touches on the topic of growth and how it can manifest in overwhelm, which is actually a positive sign that freelancer is learning and expanding their skills. Rich advises freelancers to take...

This podcast discusses the top three characteristics of a successful marketer. Rich shares their own characteristics and experiences. Rich encourages listeners to approach their career as a 10-year process, focusing on stacking skills and adding marketing to whatever they love to do. The three key characteristics of a successful marketer discussed in the podcast are problem-solving, speed, and patience. Apply to one of our Freelance Lab Cohorts. https://richandniche.com/labs

This podcast is a conversation about marketing strategy and tactics for promoting an ebook and a course. Rich describes the use of a tripwire offer as a lead magnet for the ebook and ways to smoothly transition customers to the course. They also discuss pricing strategies and the importance of testimonials and offering value to customers. The conversation ends with tips for using a tripwire offer and the excitement around the potential for low-ticket offers in digital marketing. Apply to one...

This podcast discusses the importance of determining your initial offer as a digital marketer before delivering to clients. Rich emphasizes the need for a process to find clients and understand what type of clients to find by knowing what to offer. The podcast covers the concept of dream outcomes and the importance of spending more time at the top of the funnel to have more data and approaches. Rich also explains the value of leads for different types of clients and the need to tailor offers...

In this podcast, Rich shares his experience of dealing with objections when he first started out in the industry without any social proof. He suggests that rather than going in for cold sales, it's better to start by calling friends and acquaintances who can provide immediate trust and potentially become clients. He also recommends that new entrepreneurs who want to start a business but have a limited budget can be valuable clients to work with in order to build a portfolio and gain...

Are you an aspiring creative freelancer trying to turn your passion into a career? This podcast is for you! Drawing on personal experience, Rich shares insights on navigating the tricky waters of freelancing. From landing your first gig to building a solid client base, the book provides practical advice on managing time, setting rates, negotiating contracts, and more. Whether you're a graphic designer, writer, or marketer, this guide will help you turn your talent into a successful business....

This episode explores the question of when to outsource versus doing a task yourself. Rich suggests that outsourcing is a great strategy for scalability and growth, but warns that one should master the process before passing it off. They recommend doing a process three times on your own before considering outsourcing it. The podcast also discusses the importance of being cautious as a freelancer and not outsourcing too much, as it means you need more clients. Rich advises that if you want to...

In this episode, we discuss the challenges of approaching your first case study client without a proven track record. Learn about the importance of reducing friction and building trust, and discover strategies for taking on your first clients, even if it means working for free or at a reduced rate. We cover tips for creating impactful case studies, finding the right type of clients, and using those case studies to secure higher-paying clients in the future. If you're just starting out in your...

The podcast discusses the benefits of offering hourly marketing services, especially for those starting out. It emphasizes the importance of reaching out to potential clients as individuals and building relationships based on trust and organic growth. Rich shares his own experience working with various clients, including micro-influencers and business owners who may not fully understand the value of marketing. Overall, the message is to focus on building a strong foundation by offering hourly...

This podcast is focused on digital marketing freelancers who want to work part-time hours but still make a decent income. Rich answers a listener's question about what services they should offer to achieve this. Rich suggests that there is no one ideal service that they should offer, but rather they should focus on filling up their time with whatever service they truly love to offer. They should use leverage to ask for more money and raise their prices as they gain more clients. Rich...