When my friend and colleague Chris Sanders wrote a song for a grown-ups album he was recording, he had no idea it would turn into a children’s publishing and marketing phenomenon. The song was Angel Star, written for his daughter Emmy, and in this podcast video, Christ reveals how a combination of a great product, […]

IMPORTANT: If you like what you’re hearing on this podcast, please give us a review.  Think ‘selling’ is a dirty word? You’re no orphan, many small business owners a terrified of appearing to be ‘pushy’ or ‘salesy’. But in this week’s Rich Salon Owner Podcast, I’m talking with a salon owner who discovered the ‘selling […]

IMPORTANT: if you find this podcast useful, please leave us a review. All salon owners fear a bad online review – and every business gets them from time to time. They can be extremely damaging for a business, and difficult to get removed. In today’s podcast, Greg talks to social media specialist and university lecturer Dr […]

IMPORTANT: if you find this podcast useful, please leave us a review. Confused about how to market your hair or beauty business? In this episode of the Rich Salon Owner podcast, WSM founder Greg Milner coaches Illinois salon owner Ginean Jackson on the ‘Sales Thinking’ required to clarify what counts in any form of marketing. Show […]

Show Notes:  Feel like you’re struggling in your salon or spa business? Marnie Kallmeyer knows exactly how you feel. She was there once herself. Marriage almost gone, lost the house…it was a disaster. Then, a single decision changed everything. In this podcast, she reveals how she climbed out of the morass, and turned a failing […]

In Part 1, our social media specialist Samantha Buckley showed the right way – and the wrong way – to boost a post on Facebook. But there’s a lot more to getting it right than merely choosing a post, and hitting the ‘Boost’ button. Facebook’s advertising platform can be incredibly powerful, if you know how […]

Does Facebook’s advertising platform do your head in?? Trying to get your salon advertising set up on Facebook so it reaches the right people, at the right time, with the right offer can be a nightmare. So we asked our Social Media advertising guru Samantha Buckley to do a video showing exactly how to do […]

In the little country town of Sale, Victoria (pop. 13,000), Nicole Bertrand was just 21 and “knew nothing about business or marketing” when she opened her beauty business in the back of a hair salon. Ten years later, she’s the mother of two little kids and owns the biggest and most successful salon business in […]

For many in the hair & beauty industry – or ANY small business for that matter – marketing yourself online can seem like an insurmountable challenge. Social media, websites, advertising, videos, Google – it’s a nightmare of complexity. So much so that many just throw their hands in the air and give up. But it […]

For most business owners, pricing the products and services of the business is pretty much a Pin the Tail on the Donkey exercise – looking around at what everybody else is doing, and doing much the same. But in today’s podcast, author of “No BS Pricing Strategy”, Jason Marrs reveals why it’s the least effective […]

You’d love to have your website send you a constant stream of new prospective clients, wouldn’t you? In today’s RSO Podcast, I’m talking with Maya Spa owner Rebecca Voller about how her website sends her so many new prospective clients each month, it’s a struggle to manage the incoming inquiries. But it’s a nice problem […]

We get a lot of inquiries and questions from salon & spa owners about whether they should hire staff, or rent out their rooms/chairs to independent stylists and therapists. There are pros and cons for both approaches, but as I wrote in this post a couple of weeks back, you either do one, or the […]

In today’s podcast, Branka Duric talks with Rich Salon Owner author Greg Milner about the brand new series of how-to videos he and his team have produced – 7 short videos that are a must for salon & spa owners, indeed, all owners of small businesses, who struggle with the sheer size of the task […]

It’s better to be different than it is to be merely better (than your competition). In today’s podcast, long-time WSM member Carolyn Evans of Absolique Hair Health Clinic reveals the brilliant strategy she used to dramatically boost her business, turning it from just another ordinary hair salon into a marketing powerhouse. (Pay particular attention at the […]

I’ve always found the science behind pricing a fascinating subject. So does writer and commentator William Poundstone, author of many books including Priceless, The Myth of Fair Value.  If you’ve ever wondered how businesses figure out what a product or service is worth, listen in as Mr Poundstone reveals some of the psychology behind pricing. […]