Episodes
Ryan selected this coaching call from The One Percent to share on the podcast for a very specific reason. Cindy has been in business for 14 years but that whole time she was selling directly to businesses - she is just now getting started in the direct to consumer eCommerce world!   So of course she wonders, "is it too late now to change the whole business model?"  How can she pivot from B2B sales to selling directly on Amazon and Shopify?   After finding Ryan's book, 12 Months To $1...
Published 01/17/24
Published 01/17/24
After some early sales momentum Austin he wonders how he can maintain this kind of growth in his brand.   His pistol holster company is off to a good start but now he is wondering if it is time to hire an ad agency and where he should put his focus to make the most sales - YouTube Shorts, Instagram, Facebook?   On this call in The One Percent Ryan & Greg both coach Austin into doubling down on what is already working and stress the importance of the depth of connections with his small...
Published 01/03/24
Kianna has been going viral on TikTok and now as a new member of The One Percent going through "The Grind" she wonders, how do I turn all of this content into a real brand?   With Bradley & Chelsey joining Ryan on the call from Maple + Lark (a Capitalism.com community $100k/mo success story) they share some advice as the owners of brand that was also building an audience before they actually had any products to offer.   In this case, the fastest way for her to grow her audience may...
Published 12/27/23
Tanicia is a mom building a brand for other women like herself who are into essential oils and wellness products. After joining The One Percent and going through The Grind Sprint she has now taken her first 11 sales!!   She almost didn't want to share this number on The One Percent call with Ryan because she thought this number sounded too low to be proud of, but Ryan reassures her that she is now on her way to having systems that will bring her in continued sales if she continues to do the...
Published 12/13/23
Luis is launching a brand for men who want to start a family and prioritize their health and wellbeing but he feels stuck wondering how to build an email list before his big launch.   With Bradley & Chelsey also on The One Percent from Maple + Lark (a Capitalism community $100k/mo success story) they share some advice from what they've learned around creating a successful pre-launch with a small audience.   Ryan recommends giving away a fitness program guide for free and documenting...
Published 12/06/23
Ben Corkery may hit the million soon enough with his brand having some $2,000 days and $60k months.   But before all of that Ben started as a copywriter who offered to write Ryan a few free emails, then some paid writing work, and THEN he had the idea to build his own brand less than a year ago after coming to CapCon.   He decided to build a company called “F Bomb” (aka freedom bomb), a beef tallow skincare product and all purpose body balm that is aggressively marketed as "Not Vegan". ...
Published 11/15/23
Not too long ago Bradley & Chelsey founded Maple + Lark a cotton rope basket and toy brand that offers elegant storage solutions and eco-friendly, handmade products for parents of young kids. In 2 years they have gone from 0 to a staggering $100k/mo, and they did all of this while homeschooling 4 kids of their own!!   If your excuse is that you do not have the time to build a business... you should meet this husband and wife power couple!   This episode will show you that if you feel...
Published 11/01/23
Ryan started a brand with his friend Tomer Hen just so he could show everyone the brand building process.   Switch Supplements was started so the Capitalism community audience could follow along as Ryan & Tomer started a new brand and everyone could see how to get 4 products to 25 sales per day at a $30 price point to build a million dollar brand.   In this episode they share with you how they are building this company from the ground up so you can get guaranteed sales even if you...
Published 10/25/23
Jake Lovasz recently cleared $50,000 in sales in ONE day when he released a new product, without spending any money on ads.   In this episode Jake shares everything that has gone wrong and gone right over the last 18 months to scale his brand from 0 to $250k/mo.   He expects to do about $5M in 2023 after some strategic investing from The Capitalism Fund which helped him scale even faster. He recently joined The One Percent community group live to answer questions and share his journey to...
Published 10/18/23
80% of Ryan's job is telling people what NOT to do when it comes to building million dollar businesses.   Oftentimes entrepreneurs want to complicate the brand launching process to start building an audience and take sales by building a complicated website or working with an expensive agency.   So in this episode Ryan tells Rob not to pursue the route that he is thinking about going, which can be difficult to hear.   Rob is launching a rucksacking brand feels overwhelmed and not quite...
Published 09/27/23
So many multimillionaire brands have a powerful hook that describes what they do. And every business owner better have his "elevator pitch" down to a sentence or two when it's time to describe what the business is.   This is where Heinz has been getting stuck as he is building his own brand to serve people are want to limit their technology use.   Ryan steps in on this call in The One Percent group to give him clarity on his messaging so he can move forward, and start getting sales.   ...
Published 09/20/23
Nicole wants to start an eCommerce brand but keeps hitting a wall when it comes to choosing her ideal customer to sell to.   She is a restauranteur and runs a successful photography business but worries selling some kinds of physical products to photographers, and perhaps even a subset of a photographers like the wedding niche, would be too specific.   After diving into Capitalism content she's just still stuck - before she gets too far along building this new brand, how can she decide on...
Published 09/13/23
Marwan has already sold a baby sunglasses ecommerce brand but he REALLY regrets not building that brand's audience more intentionally.    This time he wants to do it right but has concerns about using his face and his own personal brand content for this new brand he is starting to build. He wonders, should these be 2 separate channels or all mixed together? The first brand sold for 3x revenue but he knows he left a lot of money on the table not building a brand with an audience.   ...
Published 08/30/23
In this episode Brandon is thinking about targeting a product to owner's of wiener dogs specifically but worries... is this niche too small?   Ryan walks him through when targeting a specific customer is a great strategy as a brand, and when it becomes TOO specific that you can begin alienating potential buyers.   No matter what kind of business you are running, this coaching call from The One Percent group is a great way to better understand the niche you want to serve, and when...
Published 08/23/23
What happens when Ben does what Ryan says? After implementing what Ryan told him on a previous call in The One Percent, he is now selling on Amazon!   He was in the perfect place to start selling his product formulation in person and direct people to his website, but now after the initial Amazon sales and reviews have rolled in the question is, how can he keep going?   Going on podcasts to position himself as an expert has brought on some attention, he wonders about bringing on an...
Published 08/09/23
Sean is just getting started with his tea company / media brand that will awaken consciousness through media and wake people up with amazing tea.   He's a big thinker and he needs to start building an audience but is hit with a bit of analysis paralysis.   He is is truly launching from the ground floor but he is stuck without a lot of content or a strategy to reach his people and hasn't started taking sales on Amazon. On this call from The One Percent Sean asks him about what strategies...
Published 08/02/23
Ryan says this is the best freaking coaching call in the history of coaching calls! Because he was able to go deep with Luis who is going through a lot of personal changes right now and has been feeling doubtful about his launch and plan to get his brand to $1 million.   In their time together they unpack what has really been holding him back and if you can't figure out why you haven't been moving forward this podcast will help you see how you can get to 100 sales per day in your...
Published 07/26/23
Josh went the aggressive advertising route when it came to building his brand and he built a million dollar run rate business in just a few months.   The downside is... he had a really hard time making the margins work.   In this conversation you'll hear one way to build a million dollar business by raising money, and having a board, and spending a lot on advertising... but he says in this conversation that he wishes he had spent more time following the 12 Months To $1 Million book...
Published 07/19/23
After running the numbers, Brandon felt a lot of freedom after realizing that if he can just keep going at 10 sales per day, he would have a 6-figure business.   A business that could be doing over $100,000 per year in profit. And the first step to building a 7-figure business is to start with a 6-figure business.   In this podcast Ryan give him some clarity about how to maintain this momentum and keep pushing forward with his brand to hit that million dollar mark.   To learn more...
Published 07/12/23
Katlyn is still in the early stages of her journey but she already has several interested parties who might want to give her money and invest in her brand.   Naturally, this brings up all kinds of questions about how to structure a deal like this and what to do with the money.   This week Ryan and community member Josh Hahn take this question within The One Percent community to address how Katlyn can think about taking outside money to grow her business faster, but make sure she stays...
Published 07/05/23
Ben is in the perfect place to start selling a lot of products but he is concerned about creating the perfect eCommerce launch and growing sales quickly.   Would working with a media agency help to raise awareness? Creating the perfect email sequence? Some strategy to communicate with his Facebook group better?   In this podcast Ryan coaches Ben on how he can take the existing small audience he has already built to take his brand to $25k/month and beyond on his road to $1 million.   To...
Published 06/05/23
Scott has done so much right! He has grown a small audience and done all the hard work… but when he posts about his products, no one is actually buying.   Ryan says that you really only need a few hundred people to build a million dollar business, but how you communicate with that small audience is everything.   In this podcast they dive into what Scott is doing wrong so that you won’t make the same mistakes.   After this talk he leaves with a lot more clarity on how to start converting...
Published 05/29/23
So how do you actually build a business that can be sold for a million dollars?   And how can you start thinking about a potential exit from the very beginning so you’ll be prepared for that big day?   In this podcast Ryan shares the details from his own big exit and the stories of the many entrepreneurs in the Capitalism community.   Even if you decide to keep scaling to $10 million or $100 million, this is one you won’t want to miss!   To learn more about creating your own path to...
Published 05/15/23
Let’s talk about sales! In part of this series Ryan shares his strategies to almost guarantee sales from the day you launch your first product.   Too many entrepreneurs get crickets when they start an e-commerce business and go mad trying to only use ads and find it very difficult to get reviews.   Ryan advocates for a different approach - building a real community around serving a very specific niche audience and providing them value so they will buy anything you have to sell them.   ...
Published 05/08/23