Welcome to the last episode of season ONE! We wanted to change it up for this one so we channeled our game show energy to bring you (kinda, sorta) rapid-fire questions with team RVRB. We are answering 9 questions from our must-have gear at events to the tension between speed and quality to spilling the tea on which events are our favorite—we cover a lot of ground. If you have never tuned in to our podcast via YouTube, today is the day! Not only does Clark show you basically every piece of...

Today we are joined by Eric Brown the co-founder of Whiteboard and David Martin from Heed PR to talk about a project all three of our agencies collaborated on and are wildly proud of: the Chattanooga mayoral campaign for Kim White.  Though Kim White did not win, our teams were wildly proud of the work we did for her campaign, from the sheer amount of videos made to the fact that we helped her raise more money than any mayoral campaign in Chattanooga's history. On this episode, we break down...

This week we are joined by Josh Wetzel from Auburn University and Brandon Berrio from LSU to talk about all things college football and the strategy for the upcoming fall season - Grab the show notes: rvrb.cc/podcast Follow Josh HERE  Grab Josh's Book HERE  Follow Brandon HERE 

College recruiting took a hit last year when students could no longer visit campus in person. In 2020 we partnered with Jeff Salyer, the Director of Media Services, and his team at Lee University to help take their biggest recruiting event entirely virtual. In this episode we dive into the thought process behind the event in 2020, the insanity that was successfully virtualizing an event in only 17 days, the things they carried over into the 2021 event, and the opportunity to continue to...

Today the RVRB Team is talking about the thing that many creatives hate to hear—systems. Yes, my friends, we are taking on that elusive idea that so many people believe hurt their creativity or that they just don't see enough reason to prioritize making to show you why systems hold a lot of power. The team members we have on today represent enneagrams 1, 2, 4, and 7 and every single one of us has learned to love systems for different reasons. We dive into why that is, what systems we lean on...

Today we are joined by Catherine Hilley, a social media manager currently working with clients like Blake Shelton & the Bee Gees through her work with Marbaloo Marketing. Before running social channels for musicians, she managed channels for the teams at Vanderbilt University. We dive into how she prepares to write in the voice of the people whose channels she is managing as well as the importance of finding a high-level balance between your work and personal life when working in an...

Today we are joined by Drew Bedard, the Vice President of Marketing at Bristol Motor Speedway. We dive into why your social engagement or customer service should be just as important as your content, why you really shouldn't have an intern in charge of your communications, and how to effectively engage with fans both in the stadium and out.  - Grab the show notes: rvrb.cc/podcast Follow Drew: https://twitter.com/DrewBedard Follow Bristol Motor Speedway: https://twitter.com/BMSupdates

Today we are joined by Kassie Epstein, who has been running the social strategy for Gillette Stadium since 2008 (she literally started their social media accounts) and Willy Whitelaw who manages social for the New England Revolution, a Major League Soccer team who's home field is—you guessed it—Gillette Stadium. We discuss how they got their start in social, what they think people should & shouldn't do on social, and so much more. - Grab the show notes: rvrb.cc/podcast

On this episode are joined by Axel Arzola, a Cuban producer and film-maker working in LA. We talk all about how he came from Cuba to the United States to pursue a career in film, the influence he had on the very beginnings of RVRB, and how knowing what your end goal is makes you better at the work you are doing right now.  - Grab the show notes: rvrb.cc/podcast Follow Axel on Instagram: https://www.instagram.com/axelarzola/

In this episode, we are joined by Zachary Swartz, the Director of Creative Media for Ohio State Football, and Tyson Hutchins, the Senior Director of Creative Solutions for Clemson Athletics & Football. Both Zachary's and Tyson's social strategy strongly leans into student athlete-based content, bringing their audience an inside look at what it is like to be a student-athlete at their university. This approach has been wildly successful for them and we are going to dive into the ins and...

On today's episode we are joined by Sean Specie, the Chief Strategy Officer at Elevate Experiences to talk about all things Clubhouse. If you've not heard of Clubhouse, it's an invite-only app that is fully audio based. Anyone can set up a room and anyone can jump into a room to listen to the conversation which has opened the door to be in the same space listening to or even talking with leaders you otherwise would never had an opportunity to engage with.   -  Grab the show note:...

On this episode we are HONORED to have Dani Coke (also known as @ohhappydani). Dani is an incredible illustrator, social justice advocate, and entrepreneur. If you have been on social media at all in the last year we can pretty much guarantee that you've seen one of her illustrations where she takes social justice education and distills it into artwork that is approachable, understandable, and action step oriented.  Dani is able to communicate more in an 1x1 square on Instagram than most...

So you've done in person events. And you've done virtual events. But what do you do now that your audience wants both? On today's episode we are joined by Billy Boughey, the Founder & President of Elevate Experiences, an event company that has worked with brands like Chick-Fil-A, CocaCola, and Disney to talk about the future of hybrid events and the importance of maintaining your curiosity, not only for the work but for the health of your team. - Grab the Show Notes:...

On this episode we are talking all about leadership with the one and only Trey McKnight from BigStuf Camps and Orange Leaders. We dive into what it takes to lead a healthy team and what it looks like to continuously show up and inspire people towards growth. Follow everyone on today's episode: Trey McKnight: www.instagram.com/iamtreymcknight/ Clark Campbell: www.instagram.com/benjaminclark/ William Vest: www.instagram.com/williamjvest/

Building a social channel is HARD. It doesn't matter how easy someone makes it look or how many people you have on your team, it takes work and most importantly, a willingness to experiment.  On today's episode we have Beau Coffron, the brains behind Lunchbox Dad AND the Central Team Leader of Social Media for Life.Church. Throughout his career Beau has leveraged social media as a one man team with Lunchbox Dad and as a leader of a multi-person team running 30+ channels for the largest church...

What truly sells a product? Is it facts and a reason? Is it flashy lights and celebrity faces? Or is it something even more fundamental?  On today's episode we are joined by Dr. JJ Peterson, the Chief of Teaching and Facilitation at StoryBrand, a company that teaches businesses how to clarify their messaging to connect with clients and sell their services more effectively.  We discuss the important role narratives play in marketing, what we can learn from Pixar, and how something JJ said in...

December 2020. The SEC Football Championship, Florida vs Alabama, two teams that rose to the top in a season that looked nothing like any season had before. And a small video team tasked with telling that story in real-time.   On today’s episode Clark is joined by Jonathan Bouvier, RVRB’s Lead Videographer to discuss the strategy, planning, and pivots involved in creating a video documenting the story of the SEC Football Championship. - Get the show notes: rvrb.cc/podcast

We have all heard the phrase "content is king" — probably entirely too many times. While this statement is true, there is a second element that must pair with our content to make it truly successful. That second element is story. As humans, we are drawn to great stories, and knowing that helps us create compelling narratives around our brands that keep our audiences' engaged and increase our reach and revenue Today we are joined by Craig Tello, a master storyteller who spent 15 years telling...

During the first couple of years as a company, RRVRB was really great at marketing but we didn’t have a single point of reference, or a framework, to align everyone on our team as we served many different types of clients. In some ways, it was the wild wild West. I didn’t even realize we had a problem until we encountered a framework that worked. Not only did it align our team but it helped us produce much better work. The first thing you need to do if you have a digital team or an agency is...